Thursday, February 6, 2014

Keep it real!

Unrealistic beauty. The debate of whether or not Photoshop should be used. The tool that enables us to hide some imperfections, or change our looks completely.

This video is from 2006. At the time, I was taking my degree. This video showcased a problem I didn't realize that existed... I thought that the photos weren't retouched to this extent. Now, at least for me, it's easier to spot the imperfect perfections. Pores that don't exist, impossible limb positions... No wonder women get so messed up with their body image! Dove tackled that industry standard by starting the "Real Beauty" campaign. Slowly, others followed. The lingerie brand Aerie
released its new campaign featuring real women in their ads. The "no Photoshop at all" approach.

Stunning, stunning photos. See? Good lighting, good set-up, and you get a pretty damn good photo! With minimal retouching. Maybe the colors, but no "butchering" of the models. As this new "trend" catches on, the Vanity Fair cover for February will feature some well known faces "au naturel". Brad Pitt, Scarlett Johansson, Kate Winslet and Oprah Winfrey are some of the 20 people photographed by Chuck Close for the 2014 Hollywood Portfolio edition of this magazine.

Keep it real! <3